Classlane Media - Royal Television Society Award Finalists 2008 - Best Promotion

BP

This is a great example of an induction video which is informative but also very watchable. BP near Hull realised that the contractors visiting their site see half a dozen induction videos every week and their attention (quite understandably) wanders.

BP

Classlane produced a relaxed, conversational script and shot the video in a way that guides the viewer in through the induction process while subtly introducing different areas of the site at the same time. The result: contractors that don’t have to be woken up at the end of the video.

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Testimonials

I’ve seen our film 5 times now and it had a more powerful impact each time i saw it.

Simon Hunter, Assistant Director, NHS Hull

- Simon Hunter, Assistant Director, NHS Hull