North York Moors
Classlane were commissioned to produce a series of films which would focus on different regions of the North York Moors.
The films primary aim was to help encourage tourism to this beautiful part of the country. This is an area with a wealth of unique businesses, landscapes and activities that appeal to all demographics.
The intention of the films was to showcase things to do in the North York Moors that were ‘off the beaten track’, due to there being such a large amount of local distinctiveness. By talking to local people and businesses, we were able to film the traditions and quirks of the area to capture the moors true nature. The end result would be to increase tourism to the area, supporting local businesses and attractions.
Classlane’s film crew travelled the length of the moors capturing not only excellent footage, but stunning photography. As there were four films that all needed to be individual, the film crew utilised different cameras, such as aerial cams, a DSLR, and full broadcast HD cameras, to provide a different effects and angles on each subject.
The variety of locations used in the final edits have resulted in a collection of very different yet spectacular films. These factors contribute to ensuring that the attention of potential tourists is maintained so they can fully appreciate the beauty and vivacity of the North York Moors.
View the Forest and Woods film, above. You can watch the other films on our YouTube channel:
North York Moors and Howardian Hills.
North York Moors – Hidden Valleys.
North York Moors – Heritage Coast.
Visit the North York Moors website.
Classlane were commissioned to produce several commercial film productions for the chemical specialists, Croda.
Our product brand films showcased the benefits of the company’s new product, Duraquench IQ.
Based in East Yorkshire, Croda operates internationally, manufacturing beauty products to crop care.
The innovative beauty product, Duraquench IQ, provides effective skin moisturisation with a dual mechanism. Not only does it form a layer on the skin’s surface, but it reinforces the natural barrier so that water loss is regulated. Classlane Media were asked to create a global film campaign showing the benefits of the product that would be easily communicated to a range of international markets.
In order to make the films accessible to a number of nationalities, the three models’ appearances mirrored three ethnic groups. One girl was dark haired and olive skinned, one was blonde and pale and the other was of Asian origin.
Depending on what country a film was intended to be released in, the girl most suiting the country’s ethnic majority was most prominently featured. For example, in the Brazilian production, the dark haired, olive skinned model was in the forefront applying the product to her skin. Naturally, the appropriate language for the country was used for the script voiceover.
The script was clear and concise, relaying the key points of how Duraquench IQ works. Translations would therefore be simpler and the information would be more memorable.
Due to the numerous effects of the product, a 3D animation is used to clearly highlight how the moisturising technology works. A prominent component is how Duraquench IQ adapts to weather conditions and locks in moisture keeping the skin hydrated. Animation is the best medium to portray how the product achieves this.
Finally, the models and the background are all clean and fresh in appearance, not only keeping the film simple but demonstrating the purity of Duraquench IQ.
The final edits communicate clear facts, showcasing the benefits of Duraquench IQ. The models are appropriately featured for each country’s version and their appearance reflects a fresh image for the moisturising product.
Visit the Croda website.
Classlane Media were asked to create a film to display BP’s health and safety developments over the years.
At the Saltend site in Hull, the company’s aim is to have no accidents or cause harm to anyone with their Target Zero scheme. Not only this, but they have implemented and maintained an Environmental Management System to provide a structured process for environmental improvement.
Their dedication to providing a healthy and safe environment is imperative for a successful business.
The employees at BP are in contact with numerous toxic substances and operate dangerous machinery everyday. The risk of accidents is so high it is vital that each member of staff is well informed of emergency procedures.
The intention of the internal film was to document the company’s development but make it accessible to a wider audience. The production should be able to hold the attention of the viewers due to there being a vast amount of information to impart, retain and understand.
Simplicity was key to producing the animated film. BP’s brand company colours of green and yellow are eye-catching and hold the viewer’s attention. We produced a concise and clear script that would allow all of the important facts and figures to be communicated in an innovative and interesting way supporting with a corresponding animation.
The animated film gives a modern edge and provides relief from the usual industrial shots about this topic. The animations build up to create site plans and plant processes to reflect the core capabilities over the last five decades.
A soundtrack was commissioned to accompany the film to reflect the images on screen and also the development of the company since its conception in 1966.
Aesthetically, the film retains viewer interest, and the content of the simple script ensures that the statistics and figures are memorable. Therefore, the information is memorable, eye catching and entertaining, portraying BP as an innovative workplace with the welfare of its employees and stakeholders as the main priority.
As this film was only for use internally, we cannot show you the animation, but you can view our film for the Saltend Chemicals Park, above.
Visit the BP website.
Saltend Chemicals Park
Classlane Media were commissioned to produce a series of films for the Saltend Chemicals Park.
With an annual production capacity of over 1.5 million tonnes and covering 370 acres, the Saltend Chemicals Park in Hull, East Yorkshire is home to a cluster of world class chemicals and renewable energy businesses at the heart of the UKs energy estuary. This multi-operator site includes utilities providers, world-scale chemical companies manufacturing commodity and speciality chemicals and research facilities.
To produce engaging Health and Safety films for both visitors and drivers to the site. To produce a modern, corporate film to promote and reflect the core capabilities of the Saltend Chemicals Park to a global audience.
We produced engaging driver and visitor induction films which are being used on site to inform all drivers entering the site of the key safety messages and regulations. We ensured the films highlighted the importance of such things as driving regulations, weighbridge operations, PPE and emergency procedures.
A well written script ensured the key messages came across in a clear and concise manner. The film was shot in a way that guides the viewer in through the induction process while subtly introducing different areas of the site at the same time. This ensures drivers and visitors alike are engaged with the content.
The corporate film highlights Saltend Chemicals Park as the location of choice and involved interviews with key members of staff and Saltend Chemicals Park stakeholders. The interviews provided the narrative for this film alongside some striking and stunning shots of the site and the local surrounding area.
The outcome was the production of two health and safety films that are easy to understand with memorable content. Through a carefully crafted script and stylised point-of-view filming techniques, they ensure drivers and visitors who enter the site are more likely to absorb the information presented to them. The corporate film has been very well received and is shown on the website and will also be shown at key events around the world. We are continuing to work with Saltend Chemicals Park on a new film production.
Visit the Saltend Chemicals Park website.
We were commissioned by one of the UK's leading healthcare providers to produce video content to showcase their portfolio of private hospitals in England and Scotland.
Aspen Healthcare is the owner and operator of four highly regarded private acute hospitals, one cancer centre and three ambulatory day surgery centres. Medical services provided range from outpatient clinics and diagnostic screening to complex surgery and specialised cancer treatments.
Aspen is committed to excellence and quality in the provision of acute healthcare services in the communities it serves.
Through their portfolio of brands, Aspen Healthcare are able to offer patients a complete range of private healthcare and clinical services to meet every patient’s requirements including health screening, physiotherapy, general surgery, cancer care, fertility clinics, diagnostic screenings and orthopaedic clinics. Through the films we were able to reinforce that Aspen Healthcare is committed to excellence and quality in the provision of acute healthcare services in the communities it serves and is a hospital of choice for patients and staff alike.
We worked closely with Holly House Hospital to produce content (see the film above) to inform stakeholders of the new build and then prepared a launch film. We interviewed a range of staff working at Holly House such as healthcare assistants, theatre staff, surgeons, nurses, physios, chefs, and porters as we wanted to show what the changes would make to them. We also produced a range of other films such as a consultant film, GP liaison film and patient testimonials.
The films are being used online to inform stakeholders of the services and facilities available at Holly House Hospital. We are now working with Aspen Healthcare to provide a range of filming services to the UK wide hospital portfolio.
Visit the Aspen Healthcare website.
Classlane Media were commissioned to produce a series of 'How To' online product tutorials for celebrity hairdresser, Mark Hill.
Mark Hill has a career spanning four decades and his internationally recognised talent has won him legions of celebrity fans, the accreditation of industry experts and the admiration of women across the world who simply covet the gorgeous, sexy, wearable hairstyles he creates.
Mark’s technical ability, creativity and vision have earned him the title of ‘British Hairdresser of the Year’ twice and he remains the only UK hairdresser to have ever won the prestigious ‘International Hairdresser of the Year’ accolade twice in succession, firmly establishing his global status.
His down-to-earth attitude and impeccable intuition make Mark the first choice of many celebrities and he is regularly called upon to work his magic for red carpet events, is a firm Hollywood favourite for the Academy Awards and holds the prestigious title of the official hairstylist for the BAFTA Television Awards.
Mark Hill salon launched a newly branded range of wet and dry goods, and wanted to show everyday girls how easy and simple it was to use the products to create glamorous looks and locks.
We shot the product tutorials in Mark’s salon with Mark presenting and taking us through step by step. There were no gimmicks, no professional models and no Photoshop. You can view one of the films, the ‘Bad Girl Glam Wicked Waver’, above.
We now know that 85% of people who watch product videos are 85% more likely to make a purchase. Mark Hill’s entire range of products are available exclusively in Boots stores or online at Boots.com. QR codes were generated to feature on all of the product packaging which link to our product tutorial videos. This integrated on and offline film marketing campaign has been very effective.
Visit the Mark Hill website.
Classlane Media were commissioned to produce a series of corporate induction videos for Vivergo Fuels to ensure their drivers were properly inducted onto site upon arrival.
Vivergo was formed in 2007 as a biofuels business for the future – a way to sustainably and efficiently produce the fuel and food (animal feed) that we need. The plant represents an investment of £350millon and will be a world-scale biorefinery that will lead the UK in biofuel development.
Vivergo’s process takes 1.1 million tonnes of feed wheat each year and converts it into bioethanol and animal feed with no waste. The plant covers an area the size of 12 World Cup football pitches and produces the amount of bioethanol equivalent to 1 billion bottles of spirits every single year. The site at Saltend in Hull runs 24 hours, seven days a week.
We worked closely with Vivergo to write a script for each of the induction training films. We wanted to ensure that the films, although conveying important safety messages, were engaging with BBC’s Kate Sweeting providing the voice over. We achieved this through the use of POV camera techniques.
The induction films are being used on site to induct all of the drivers. We have since been commissioned to produce a corporate film for Vivergo which is in the early stages of production.
Visit the Vivergo Fuels website
Sewell Group commissioned us to produce a series of films to bring out the personality of the company and fit within its re-branding.
The Sewell Group has a long history dating back to 1876, leading the way in areas such as investments, construction, safety, health, and fuel and convenience retailing.
The Sewell Group’s departments are all very different and we needed to ensure that we conveyed what each department and team did on a day to day basis.
We spent 3 months filming and visited all of the Sewell Group premises, sites and locations speaking to a cross section of employees. We also gained third party testimonials and interviewed Sewell Group stakeholders, partners and end users. The films were shot in a very stylised and artistic way using fixed and hand held cameras to create the look and feel. Cranes and track and dollies also added to the production value.
We produced 6 films to be displayed on the Sewell Group’s new corporate website. Each department has a separate film which is shown in the relevant section. We know that websites with film mean 78% of people remain on the pages longer and are more likely to make a positive action as a result.
Visit the Sewell Group website
Elliott Chappell Centre
Classlane Media were commissioned to make a film showcasing the health centre and concentrating on its development and the benefits it will provide to the community.
The aim of the construction of the twelve new health centres in Hull, of which Elliott Chappell is one, was to provide the city’s people with access to a range of services in one concentrated area. The Elliott Chappell Health Centre is made up of three GP clinics, specialising in heart failure and midwifery services, rendering it a vital addition to Hull with sixteen GP’s taking up residence there.
The film’s purpose was to encourage people to visit the health centre and make full use of its facilities, as well as publicising its completion. The emphasis was on the brightness and welcoming nature of the new interiors and exteriors, which would mean that patients felt happy and secure when being treated or booking an appointment in a friendly environment.
Upon arrival, patients and visitors are greeted with colourful wall map of the area from 1888 and wall art containing information from the 1911 census. There are also several display cabinets and artwork in the windows. The colourful surroundings help to give the film an inviting appearance. The backbone of the film consists of interviews with the staff and people involved with the development of Elliott Chappell, including Alan Johnson MP and the chair of NHS Hull, Kath Lavery.
The Elliott Chappell film dispels any conception people may have that doctors’ surgeries are faceless and intimidating. The use of warm, bright lighting and vibrant colours portrays a welcoming environment that is uplifting for patients. Interviews highlight the staffs’ friendly demeanours, and provide reassurance that they are very approachable with good bedside manners.
The overall result is that Elliott Chappell will be recognised as being a health centre in unison with the modern patient and sensitive to their needs.
The Entrecode provides the information and tools to enable you to unlock your entrepreneurial DNA to create a successful business.
The author of the Entrecode, David Hall, spent 20 years and visited 6 countries researching the question ‘How do entrepreneurs really create great businesses?’.
The result is a ground-breaking book which tracks that journey. It helps to explain how entrepreneurs start, grow and revitalise businesses. David came to us with a brief to produce a series of films and a website to promote the launch of the book around the world.
Visit the Entrecode website.
Coating specialists, Pittaway Ilumitex came to us to produce a website, featuring films and social media content.
Pittaway Ilumitex are producers of decorative seamless coatings which vary from subtle paint effects through to luxurious glitters and pearlescent rainbow textures.
The coatings can be used in a wide range of markets, from schools to nightclubs and sports stadiums.
They asked us to us to produce a series of films which would sit on the website to help promote the company’s products and run alongside the constantly updated social media content, via Twitter, YouTube and Facebook. The website also features their extensive range of colours and wallcoatings and their uses.
Visit the Pittaway Ilumitex website.
Hull Cartridge asked Classlane to produce a new website, series of films and social media content.
Since 1947, Hull Cartridge have enjoyed the enviable reputation for manufacturing some of the best and most consistent shotgun cartridges available.
The Yorkshire based company asked Classlane to shoot a series of films at the West London Shooting School to demonstrate their merits and specialisations, and these films star on the front page of the website as well as on various social media sites.
The website also showcases the types of cartridges that are produced, latest news and accessories that are available to purchase.
Take a look at the Hull Cartridge website.
The National Trust
Classlane Media produced a high impact film to showcase the type of activities available in the National Trust’s work and places in the outdoors in Yorkshire.
The aim of the film was to sit within the context of the ‘Getting Outdoors and Closer to Nature’ campaign which raises awareness of the National Trust as a custodian of outdoor destinations and a facilitator of outdoor experiences.
The film which was part of an integrated marketing campaign showcased the National Trust’s outdoor spaces in Yorkshire. The film reflected the National Trust brand values and featured fast-paced action shots of high energy outdoor activities. There are some stunning original and unconventional shots of iconic landscapes and features.
Our broadcast film kit got a good outing too with four different cameras being used in the various locations, from our all action hero the Go Pro, to the beauty of the SLR.
The film was shown at the Great Yorkshire Show and also appears on the National Trust website and various social media channels. We are now working on a shorter edit for a Facebook campaign.
Classlane Media are experts in hospitality and tourism film productions and work all over the world with different tourism organisations.
Visit the National Trust website
Neil Hudgell Solicitors
Classlane Media produced an award winning TV advert for law firm Neil Hudgell Solicitors.
The aim of the advert is to raise awareness of the company and promote its range of legal services and it features stories from real clients. We shot the ad in full broadcast HD featuring our mounted camera matte box, dedo lights, and tracking kit.
The advert won the prestigious Royal Television Society award for Best Multi-Platform Production. Dave Beasley, said: “This is a forward thinking way of getting ’honest, real life’ stories out to the public, utilising TV, web, mobile devices and social media engagement.
“The traditional TV ad was supported by the extended stories that were hosted within the website so allowing people to really understand the full story behind each case.”
Classlane Media are preferred suppliers and buying agents for ITV, and our ad follows in the footsteps of other successful ads for clients such as Rapid Solicitors and Hein Gericke.
You can view the advert in its full HD glory, above.
Visit the Neil Hudgell website
Classlane Media were commissioned to produce a series of tourism films for the Barbados Tourist Authority to increase inward tourism.
Barbados boasts 60 beaches across 70 square miles and offers a variety of different beaches on the west, south, east and north coast. With its 3000 hours of sunshine per year, pleasant climate and refreshing winds, Barbados has ideal conditions for several sporting activities on the island.
And with an average water temperature of 26 degrees, Barbados is a great place for activities all year round.
We were asked to produce five films which had to be shot in under a week. The film crew joined tourists and locals in the making of the films which were shot on a number of formats using a range of techniques to add to engagement.
We filmed off the beaten track and visited many places that the locals frequent to give a really authentic feel to the activities on offer on the island. As well as filming on the island’s many beaches, the shoot included visits to nature trails, caves, wildlife reserves, botanic gardens and a rum tour.
The films have been used online and have been embedded in numerous other sites promoting tourism in Barbados and the Caribbean.
Visit the Barbados Tourist Authority website
Hymers College asked us to produce a promotional film to be used on their website and social media sites populating the internet.
Hymers is an independent school in Hull for pupils aged 8 to 18.
It provides excellent exam results and has a national reputation in music, sports, design and young enterprise. The college was placed 14th in the country for A-Level results – the best in Yorkshire. (Source: January 2011 – The Independent).
The film features interviews with students about their experiences of college life and the development of their creative, sporting and personal skills.
Part of the project involved engaging the pupils at Hymers College to participate in the production of the films. We provided on-going support, mentoring and training in specific areas such as professional interviewing techniques for the pupils.
Film presented a unique medium for pupils to express themselves and provided educational benefits by increasing student access to a variety of new broadcast technology. Pupils were also heaviliy involved in the post-production, working with us in our state-of-the-art edit suites which created a very active learning environment.
The pupils have now purchased their own equipment and we have helped create a sustainable film production team who will capture all of the key events for Hymers College.
Visit the Hymers College website
Classlane Media were commissioned to produce a series of videos to highlight a new business and the services that they provide.
Simply Shredding is a network of family owned shredding companies that have joined together with the aim of becoming one of the largest shredding networks within the UK to cover both the business and home shredding markets.
Despite efforts for many years the paperless society still seems to be a million miles away. But with paper comes risk, and Simply Shredding has evolved to help remove worry from both the home or office environment.
Simply Shredding is rapidly expanding and now have 33 branches nationwide from Gatwick to Beverley. The company will continue to expand and the videos were required to give an overview of the business and to provide more detailed information into each aspect of the services provided.
We shot the films across three days on location and produced a corporate promotional film as an overview to the company. Four separate videos brought each Simply Shredding service to life. These include; wheelie bins, office consoles, home shred and bags and cartons.
You can see for yourself…
Visit the Simply Shredding website.
Classlane Media were commissioned by Hull Cartridge to produce several films based around their different cartridge offerings.
Since 1947 Hull Cartridge has been at the forefront of shotgun cartridge research and development.
The outstanding facilities and rigorous testing of the products merit the company being made a royal warrant holder since 1992.
They pride themselves on their consistency throughout the whole of their cartridge range, resulting in a reliable shot.
Hull Cartridge wished to showcase the quality of their products, as well as providing advice for shooting game using their cartridges.
The company’s ambassador, Edward Watson, presented four films at the West London Shooting School. He discusses not only Hull Cartridge’s merits and specialisations, but also the types of cartridges that are produced, and demonstrates which gun and cartridge is best used for different types of game birds.
The films have been referred from sites such as Facebook, resulting in hundreds of hits and are used extensively on the Hull Cartridge website which we also designed and coded.
Visit the Hull Cartridge website.
Classlane have produced and designed a website and video content for luxury holiday cottage company, Estate Escapes.
They gave us the challenge of starting from scratch to come up with a whole new design, look and feel to the website, featuring video content and with an aim to enhance their online visibility.
And judging by the lovely response we received from our friends at Estate Escapes, it seems we achieved our goal!
“Hip Hip Hooray!!! We are on Page 1 of Google right at the top!!!! Wow!!! We got there!!!”, Tor Carver – Estate Escapes.
Visit the Estate Escapes website
Hôtel Le Bristol, Paris
Classlane Media have produced a series of films for the luxurious Parisian Hôtel Le Bristol.
Renowned for its sweeping views of the Paris skyline and exquisite French garden, Hôtel Le Bristol is filled with soft hues, refined woodwork and sumptuous fabrics, and the spacious rooms and suites are further enhanced by 18th century furniture and original paintings.
The films showcase the hotel’s classic French cuisine in the three-Michelin-star restaurant, the suites which are decorated with antique furniture and paintings, and the relaxing spa.
Visit the Hôtel Le Bristol, Paris website
The Hotham Arms
The Hotham Arms is a traditional English Pub, real hidden gem, in the heart of East Yorkshire.
Classlane Media produced a contemporary design for the site, which conveyed the stunning decor and atmosphere of the pub.
Featuring descriptions of the much loved food and fine wines available, the site gained much praise for its overall ease of use and design.
Please also view the film above, for more attractions in and around the Yorkshire region.
Visit the Hotham Arms website.
David Hall Consultancy
David Hall is a business guru who Richard Branson calls when he needs advice!
He’s written best selling business advice books and was the writer and presenter of the BAFTA winning BBC1 TV series “Winning” and the BBC2 series “Get Better Or Get Beaten”. And when David teamed up with Classlane to create a series of CD-ROMs, video content and promotional website, another winning formula came to be.
Visit the David Hall Consultancy website
Intertech asked Classlane Media to produce a green energy film featuring TV's Adam Hart-Davis.
InterTech specialise in architectural and commercial design around the globe, producing showroom design for companies such as Harley Davidson and Triumph Motorcycles. They came to us to produce a film to promote the use of sustainable power sources in commercial building developments.
You might well recognise Adam from BBC TV shows such as What the Romans Did for Us and Tomorrow’s World, and the film, called ‘Innovations’ shows Adam’s inimitable and relaxed style describing just how dramatically the costs of running a building can be reduced by taking a few simple measures.
And featuring some state of the art graphics that would make Pixar’s eyes water, we think you’ll agree, it looks the biz!
Visit the Intertech website
The focus of Hull Bondholders is to raise the profile of Hull and East Yorkshire, with its ultimate goal being to increase the region’s business and wealth.
Considering today’s climate of environmental awareness coupled with the region’s coastal location, Hull and East Yorkshire has a unique opportunity to combine the two. Classlane Media were asked to create a film to demonstrate how this will increase investment. That film was ‘Green Growth, Blue Horizons’
The potential for a great amount of investment in Hull and East Yorkshire is central to the production. Due to the region, and Hull in particular, being in the centre of the UK and on the coast with very influential coastal industry sites, this aspect is the main focus. Other reasons to persuade the viewer that Hull and East Yorkshire is a thriving region that offers good housing, exciting activities and hardworking residents will be showcased amongst the industrial information.
Classlane Media’s film uses various techniques to publicise Hull and East Yorkshire’s potential. The most important feature, the industrial scenes, were shot with warm colours and timelapses. By doing this, the expectation of dull, grey scenes usually associated with industrial estates is challenged. Hence, the sites appear to be more attractive and innovative than most due to the warm tones, as well as very busy from the fast timelapses.
Local business owners and some celebrities, such as property expert Linda Barker, are included with key statements from their interviews. They discuss why Hull is a good place for working and living and its emphasis on renewable energy. The concise statements are memorable and the pace at which they occur keep the viewers’ attention.
To avoid there being too much emphasis on industry, other attractive features of the region are intertwined with these shots. As the interviewees discuss Hull and East Yorkshire’s drive and enthusiasm, there are shots of local rugby matches and fast paced concerts. These correlate with and support the positive assurances about the area.
The theme of water is continued throughout the film by including shots of The Deep and boats. These attractions provide relief from scenes related to hard work and industry such as shots of office workers.
Hull Bondholders’ film adheres to the brief by publicising how Hull and East Yorkshire can provide a rich life and investment opportunities. It maintains the viewer’s interest with camera effects, interviews and moods, so that it is memorable. The contrast between the gentle shots of water and boats, with the fast paced industry summarises Hull and East Yorkshire as a place with many employment and trade opportunities, but still somewhere perfect for relaxing or a fun day out.
Visit the Hull Bondholders website.
As well as completing many films for luxury travel specialists VIP Plus, we also created a series of introductory films for their promotional use.
The films were shot at the world famous Intercontinental Hotel in Cannes (formerly the Ritz Carlton) and feature TV star Julia Bradbury outlining the company’s offering.
The VIP Plus system is extremely complex and the key to these films is making it as understandable as possible in as short a time as possible. Precise, clear scripting and an authoritative presenter were therefore added seamlessly to existing material to ensure the films would pass muster in the demanding luxury travel sector.
Visit the VIP Plus website
Classlane were in Hull to capture a major renewables event organised by Footprint Renewables and the Renewables Network.
It was the first in a series of films which aims to provide a guide for businesses on how they could prepare for the green opportunities on the horizon.
Featuring key speeches from Alan Johnson MP, Sam Pick of Renewables Network, Professor Chee Wong of the Logistic Institute, and Andrew Morton of Footprint Renewables, who all spoke passionately about the opportunities that lie ahead within the Humber’s predicted renewables boom.
Visit the Footprint Renewables website
Visit the Renewables Network website
Challenge: Mineral cosmetic company Lily Lolo understand the importance of social networking sites in reaching and informing their clients.
They asked us to create a series of short ‘how to’ films showing social networkers the fundaments of applying mineral make-up and its benefits.
Solution: Working closely with Lily Lolo to find a presenter, models and a suitable location that matched their branding, we filmed 6 short modules on how to achieve common looks. Everything was shot on tracks, primarily to allow the camera to better see what the presenter was doing at any given time but also to add dynamism.
In the edit we branded all of the films with the Lily Lolo logo (try saying that quick) so that they would not be ripped and rebranded by unscrupulous types once uploaded. We also brought each real-time 10-minute make over down to a more web friendly 2-ish minutes without loosing any of the essential information.
Result: Over 80,000 upload views on YouTube, significantly increased traffic to their website and the creation of their own increasing and reactive community on YouTube, Twitter and Facebook. Oh, and plenty of people applying their make up better.
“We were really impressed with Classlane – their attention to detail and organisation on our summer video shoot was commendable”, Laura Abraham, Lily Lolo.
Visit the Lily Lolo website
University of Hull
Classlane Media have produced a film to welcome undergraduate students to the University of Hull.
Following on from the previous short film we made for the University (Uni of Hull – Glimmer) they asked us to create a film aimed at potential students for use on the Uni’s website and for social networking sites.
The film features comments from current students who are enjoying the wide range of courses available and their views on the campus and the local area.
Visit the University of Hull website
KMS Energy asked Classlane Media to produce a series of films to promote the company and their range of solar energy products.
KMS Energy specialise in installing photovoltaic (PV) solar systems across the UK as well as solar thermal, heat pumps (air & ground), rainwater harvesting systems and insulation systems and they came to Classlane to promote the domestic and commercial sides of their business.
The films have now been rolled out at a series of events around the country as well as via a range of social networking sites with great success.
Visit the KMS Energy website.
For anyone who doesn’t know about Glamping, it’s best described as Glamorous Camping and it’s taking Britain by storm.
It’s a fabulous combination of camping and glamour, combining outdoor living and luxury amenities, which lets you get back to nature while enjoying the luxury of a hotel room.
Our crew spent a week under the stars filming the delightful “glamps” which feature luxuries such as double beds, sofas, AGA stoves and lots of other essentials you’d never normally find on a camping holiday.
Visit the Dandelion Hideaway website.
Invest in Hull
Challenge: Hull Forward look after the economic development of the Yorkshire city of Hull.
They wanted to create a film that challenged the overwhelmingly negative view of the city held by potential investors. The film had to impress, inspire and convince.
Solution: Previous media focus on Hull had been aimed at areas and subjects that potential investors would not have an interest. We realised that the city had a strong cultural heritage, some fine architecture, great people and superb sporting and leisure options. Negative perceptions were based on considerations irrelevant to potential investors so we determined to gather the views of the city’s biggest advocates and key influencers and let the voices of the great and the good – who live and believe in the city – tell the story.
While these comments make up the framework of the film it’s really the remarkable shots of the city and immediate environs that help portray the city in a way that’s never been seen before – hence the title of the film, ‘Another View’.
Result: Distributed via DVD, the internet, social networking sites and used in presentations, the film was universally praised as offering a remarkable and convincing portrayal of the true potential of Hull. It made up part of our nomination for the Royal Television Society’s ‘Best Production Company’ at their 2010 awards.
“Classlane brought a completely fresh perspective to our video output and have created a promo film of real worth which we are confident will prove attractive to our target audience”, Andrew Mowbray – Senior Business Development Manager, Hull Forward.
Visit the Hull Bondholders website
MKM Building Supplies
MKM, the UK’s largest independent builders’ merchant, asked us to produce a series of online internal communication films to be shown via their moodle.
A moodle (which is an abbreviation for Modular Object-Oriented Dynamic Learning Environment if you didn’t know fact fans!) is an e-learning software platform and the films feature some rather lovely animations which have been supplied by our digital friends, The Workshop.
Visit the MKM Building Supplies website
Eric Bradley Construction have been creating new buildings very successfully for over 40 years now - but mainly in East Yorkshire, where their reputation is unrivalled.
When they needed to create a promotional tool to assist with their development in the rest of the UK they asked us to create a promo film that would highlight their unique working methods and relationships with their clients.
The company succeed because they create an environment where their highly-skilled workforce are allowed to be creative and this engenders a culture of hard work, dedication and satisfaction. This in turn creates great buildings and very satisfied clients. So, we figured, when you have happy, articulate workers and happy, articulate clients why not let them do the talking? That’s exactly what we did and the resultant promo’s mix of interviews and carefully crafted accompanying footage has played it’s part in extending the company’s footprint – within 6 months of the film ‘topping out’ they opened their first office in London.
Visit the Eric Bradley Construction website
The Raffles Resort in Canouan is based on a small Caribbean island.
It’s a favourite with some of the most famous people in the world. Raffles asked us to create a film to promote them to new markets and to be used as an online marketing tool.
We decided on a relaxed tone and to very much let the environment speak for itself. The idea that both seclusion and privacy are available at the resort as well as adventure and activity: the film swells and calms accordingly and the careful use of moving cameras and colour effects leaves the viewer with a sense of warmth and calm.
The promo has proven an unprecedented on-line success with over 12,000 people viewing the film in the busy January 2009 sales period.
Visit the Canouan Island website
Hein Gericke TV ad
Hein Gericke came to Classlane to produce a TV ad to promote their motorcycle clothing and accessories.
Filmed on location in the heart of the English countryside on a warm spring day, the ad was organised, shot, edited, approved, mastered and made ready for broadcast all in-house and all inside 2 weeks and is now showing on the Eurosport channel.
Visit the Hein Gericke website
Unison - Our NHS
Shot in and around Yorkshire, Classlane produced a film for Unison, Britain's biggest public sector trade union.
The union came to us to produce a film on the emotive subject of the future of the NHS, and filming has been ongoing around Yorkshire over the last week.
The film voices the real life stories of everyday people’s experiences within the NHS and their concerns over the future of the organisation.
Visit the Unison website
Leadership For Life
The Leadership for Life film follows pupils from Hymers College and David Lister School (both in Hull) as they enjoy an activity break in the Lake District and their subsequent activities on their return to East Yorkshire.
The project was a joint initiative between Hull Primary Care Trust, Hymers College and Hull Kingston Rovers and aims to develop a legacy of friendship and trust between the two schools and particularly the pupils involved.
Visit the Hymers College website
Visit the David Lister School website
Waldorf TV ad
Classlane produced a TV advert for the global luxury hotel chain Waldorf Astoria.
Waldorf Astoria Hotels & Resorts combine breathtaking surroundings and legendary personalised service. Each luxury hotel is a classic in its own right, known for its inspiring architecture and authentic history.
Showcasing the Waldorf collection on the Caribbean island of Puerto Rico, the advert features aerial and underwater footage and we feel it perfectly captures the spirit of the resorts.
Visit the Waldorf Astoria website.
Princes Quay TV ad
When we were asked to produce a festive TV ad for the Princes Quay Shopping Centre we could think of no other star than Santa Claus!
Filming with Santa took place in Huddersfield in a grotto/studio at the end of summer, and as well as the man himself it is the graphics which make up a big part of the visuals. The ad has been scheduled inbetween such shows as Coronation Street, I’m a Celebrity Get Me Out Of Here, Loose Women and This Morning so it shouldnt be too hard to miss over the festive season.
Visit the Princes Quay website.
Mark Hill BAFTA Promo
It had to happen one day - Classlane at the British Academy of Film & Television Arts!
Sadly we weren’t nominated (only a matter of time though), as we were there to cover the build up to the event in the Landmark Hotel. Mark Hill (twice awarded British Hairdresser of the Year) was once again asked by BAFTA to create the hairstyles for nominees and presenters for the prestigious event at the London Palladium. Mark, in turn, asked us to produce a record of the day for use by the media and in viral marketing campaigns.
We shot footage and chatted with celebs such as Joanna Lumley, Tess Daly, Kate Garraway, Tamzin Outhwaite, Claudia Winkleman, various Eastenders and nominees such as Gavin and Stacey’s James Corden, Cranford’s Gina McKee and Kierston Wareing from the film “It’s a Free World”.
Visit the Mark Hill website
Visit the British Academy of Film & Television Arts website
McCain Good Fry Guide
McCain are the world’s largest producer of frozen fries and they asked us to create a programme aimed at ensuring that their customers get the most from their products.
The company identified that customers in places like canteens and pubs could serve better fries with just a few alterations in their working practices. So, using just a studio kitchen, a presenter and lots of bags of fries we create their good fry guide.
The programme quickly and simply outlines how to cook and store more effectively and how to improve yield from the customers’ supplies. McCain were so happy with the final video that they distributed it throughout the UK and customer reports quickly came back stating that the information gleaned from the programme was, indeed, improving both service, product and profits. Job done.
Visit the McCain website
Building For The Future
“Building For The Future” explains the Hull NHS Primary Care Trust’s proposals for the future of healthcare in Hull and was shot over 3 days in and around the city.
Shooting this social marketing video caused quite a stir in the middle of Hull as we had to close down areas of the city centre to accommodate the 25-foot jib arm used in some of the shots.
Thanks to Hull City Council and the City Wardens for their help on the shoot and the BBC for use of Hull’s big screen.
The programme is available on DVD from the PCT link below or you can checkout the finished promo above.
Visit the NHS Hull PCT website
The annual Gamebore White Gold Cup is the premier event in the clay target shooting calendar.
Classlane use crews of over 30 OB vans, cranes, hot-heads, jibs, scaffolds, minicams and the vocal talents of darts commentary legend Sid Waddell to bring coverage to Sky Sports 1 and 2.
The unique layout, shooting and editing styles developed for the productions have now been accepted as the industry standard for the sport and Classlane have so far produced over 20 hours of coverage for the channel.
The programmes have been filmed in the grounds of both Weston Park in Shropshire and Blenheim Palace in Oxfordshire.
Visit the Sky Sports website
Visit the Gamebore website
Shot over the course of 9 months (to encapsulate the changing seasons) this promo is used both in the Wensleydale visitors centre at the creamery in Hawes, at international food festivals and by the firm’s marketing staff.
The sedate pace of Dales life is reflected in the relaxed voice-over (by TV and movie star Richard Ridings), the selection of long scenic shots and use of pastoral and brass band music.
The footage of Wallace and Gromit is by kind permission of Aardman Animations.
Visit the Wensleydale website
Visit the Wallace and Gromit website
Visit the Aardman Animations website
Here - Philip Larkin
Challenge: 2010 saw the 25th anniversary of the death of one of Britain’s most popular post-war poets Philip Larkin.
The Larkin Society and the city of Hull (where Larkin was resident and wrote many of his most famous works) decide to commemorate with a 6-month programme of public events called Larkin25. They wanted a short film to both introduce Larkin to newcomers and work as an artwork in itself.
Solution: As the primary audience for the film would be residents of East Yorkshire, we chose to base the film on the poem ‘Here’. It was written about a journey through East Yorkshire and Hull and offered an opportunity to present viewers with the unusual and intriguing images of the very places that surround them and which inspired Larkin to write the poem.
We shot locations that reflected the poem’s mood, meaning and imagery and that hadn’t changed greatly in the near half century since it was written. We then secured Hull born acting legend Sir Tom Courtenay to provide the read and commissioned a score from a local musician to complement the images.
Result: The film was seeded on social networking sites, shown on TV and at cinemas, made available as a mobile phone download and used to introduce events during Larkin25. It went on to be selected for two short film festivals and nominated for two awards including the Royal Television Society Award for Best Promo 2010.
Visit the Larkin25 website
NHS Domestic Violence
Challenge: NHS Hull required a film to introduce a new as-yet-unnamed and as-yet-undefined Domestic Violence initiative.
All that was known for sure was that the initiative would be aimed at understanding and helping, not victims of domestic violence, but the perpetrators.
The brief was to encapsulate on film the thoughts of ordinary male citizens of Hull on the underlying reasons for the city having the worst domestic violence record in the UK.
Solution: The sensitive nature of the subject matter necessitated a suitably austere location, shooting style and edit. We conducted all of the interviews (including one with a disguised domestic violence perpetrator) in strict confidence and elicited some remarkably candid and emotional insights in the psyche of Hull man.
Result: When the finished film was shown at the initiative’s launch event it provoked very strong emotional responses from all in the room. The then Health Secretary, Rt. Hon Alan Johnson MP called it, ‘Powerful… a moving and emotional film’ and Simon Hunter, a director of NHS Hull said, ‘I’ve seen the film four times now and it gets more powerful with each viewing’.
The film was shown on TV and quotes from it used by the print media and radio. It has been embedded into NHS Hull’s website, social networking sites and despite being specifically about Hull, used by domestic violence and alcohol abuse agencies operating in Birmingham and all 33 London boroughs.
Visit the Hull NHS PCT website
Visit the This Is Hull and East Riding website
Rapid Solicitors TV Ad
Rapid Solicitors asked Classlane Media to create a fast paced, fresh feeling TV ad which would outline the process their clients could expect to go through if claiming.
Wanting to move away from the traditional injury lawyer style of tv advert, it depicts a typical claims process and highlights the speed of the company’s service.
It was shot and edited in full HD and features genuine Rapid employees and customers. The ad is currently running on your TV screens and on the internet.
Visit the Rapid Solicitors website
The Rush Hair Group’s presence at major industry shows always means a spectacular interactive show.
On-stage presentation, choreographed dance routines and cutting edge audio are accompanied by a video presentation running through the entire spectacle. Classlane Media produced these video inserts to complement the look of the on-stage presentation, shooting on location and selecting filters, effects and music to draw the viewer in where required and introduce the on-stage action at the appropriate moments. As the video above was used as a backdrop for a live show, it was cut to music on the day and is therefore mute.
Visit the Rush: London website
A business card sized CD-ROM created to promote the Seven Seas Haliborange range of products.
Even though the business card shape holds less information than a normal sized CD, the Haliborange disc still included a large product range as well as a television advert and links to the Seven Seas website for updated product information.
Visit the Haliborange website
Visit the Seven Seas website
Hull College’s marketing team invited us to create a promo that would encourage school leavers to consider a future with the college.
We decided that there was no better way to convince school leaver’s of the benefits of college life than to show their immediate peers enjoying just that. Interviews were carried out in all the major college departments, contemporary music selected, cool graphics created for the edit and what do you know? College admissions soared.
The video was so successful, the college commissioned us to remake it a couple of years later, and the updated version you can view above.
We can’t take all the credit – but we’re currently negotiating a fair percentage of it!
Visit the Hull College website
Classlane have created an interactive CD-ROM for Blue Keld Springs, which in association with the EBP, will act as an educational tool/teacher’s aid aimed at key stage 2 pupils.
An animated cartoon character called ‘Blue Bottle’ navigates the user through the individual areas of the CD which features video clips, images, explanatory graphics and documents which all relate to the key stage curriculum.
Subjects covered include the path of the water through the hills and water table to the Keld, how the water is tested and bottled and how the bottles are marketed and distributed.
Visit the Blue Keld website
East Yorkshire based hospice Dove House provide care for the severely ill and their family free of charge.
As they rely on donations to operate they asked us to create a promotional film to assist with fundraising.
Featuring sensitive interviews with patients, family and staff the film is used online and elsewhere to spread the word and ask for help.
“This sort of film is so powerful. It gets our message across in a way that a million leaflets and articles will never do.”, Anna Wolkowski, Dove House Hospice.
“The film is wonderful, and the openness, love and honesty that comes across is very heartwarming.”, Andrea Beer, Dove House Hospice.
Visit the Dove House Hospice website
UK based removal firm Britannia Movers have been making huge steps into European and International moves for some years now and felt their promotional material should reflect this expansion.
They asked us to create sales promos for use in different sectors which would highlight the proficiency of their service, the quality of the vans and packing materials and portray them the tight, efficient service they offer.
Shooting in Yorkshire, London and Spain and utilising minicam, tracks and timelapse footage we created a slick, multiscreen promo which lead to these kind comments from Britannia director Andy Dickerson, “We’re all delighted with the videos, they not only meet but far exceed our expectations. Everytime I’ve worked with Classlane i’ve been amazed at how they understand our industry and convey it in an exciting yet understandable way”. Oooh, stop it Andy, you’re making us blush.
The promos are now used on their website, at trade shows and on sales DVDs.
Visit the Britannia Movers website
The RNLI are constantly creating and distributing safety awareness and training materials to fishermen, sailors and anyone with an interest in the sea.
Despite operating an in-house video production unit, they regularly ask Classlane Media to produce training and safety videos for them. The Survive! video was developed as a training tool to encourage fishermen to survive at sea if they should have to abandon their vessel.
The programme uses a mixture of drama (shot on a real trawler in the English Channel with real fishermen in acting roles), training footage and a location-based presenter (Sarah Beeny from Channel 4’s ‘Property Ladder’) to thoroughly yet entertainingly outline all areas of sea survival.
Underwater photography, minicams and stunt work all added to constant sea-sickness to create a programme which has been distributed and viewed throughout Europe and is now recognised as essential viewing for novice and experienced sailors alike.
Visit the RNLI website
Catalogue company JD Williams, based in Manchester, needed a video to accompany the launch of their new dot com company, Zendor.
While the company’s operation was very large and modern, they were housed in very old and unimpressive former mills, which did not give the right impression of an internet-based company in the 21st century. The company also wanted the video produced and ready for distribution within a 3 week timeline, that’s scripted, shot, edited and duped in 15 working days.
Within 2 days of the commission, Classlane had 2 crews on-site at the company’s offices and warehouse. Working under a single director (who was also working on the script between camera set-ups) the crews used tracks, minicams and cutting edge lighting and shooting techniques to ‘disguise’ the condition of the buildings and make even the old-fashioned operations within the company appear modern. A day of secondary shooting in shopping centres and other locations completed a frenetic 3-day shoot and, with the script approved a day later, the edit team worked in shifts to create the finished programme 2 days ahead of schedule.
Visit the JD Williams website
Now here’s a task and a half. Seafish needed to convince more young people to enter the fishing industry. Talk about a hard sell!
Taking the view that the best way to convince young people of the opportunities in the industry was to show young people already getting on in the industry and loving every minute of it. We shot interviews all over the UK, from Cornwall to the Orkney Islands, across to Wales and lots of places in between and added presenter links from Whitby.
The finished programme not only looks good but has been extremely well received and is now available in virtually every school and college library in the country.
Visit the Seafish website
Saks Hair and Beauty
Every year since 1998 Classlane Media have worked with Saks Hair & Beauty to create video for their annual cut and colour collection and the supporting step-by-step cutting videos.
Saks creative director Andrew Barton (British Hairdresser of the Year and star of Channel 4’s ‘Ten Years Younger’) designs the collection along with the Saks creative team. Andrew, the team and Classlane then discuss ideas and looks to suit that year’s collection and shooting styles are suggested and approved.
Every year the collections and the accompanying videos become more adventurous and innovative and Classlane are very proud to be associated with such a successful and well-respected team. The High Definition video was nominated in the 2008 Royal Television Society Awards in the category of Best Promotion Award.
Visit the Saks Hair and Beauty website
London to Hull in 3 minutes. A straight remake of the classic London to Brighton film but transferred a few hundred miles north to promote the new direct services offered by Hull Trains. The addition of sound effects and a journey 'status bar' mean that the viewer can enjoy a driver's eye view.
Visit the Hull Trains website
View this video in our YouTube area
VHEY Tourism Films
Classlane Media have produced a series of mini films promoting the region of Hull and East Yorkshire for VHEY.
The series of films promoting the region were produced for the official tourism agency for Hull & East Yorkshire and have been used on their website and social networking sites to increase the awareness of the region’s tourism offering to a national audience.
There are five films overall, but the film we’ve chosen to show above features a family visiting some of their favourite tourist destinations around the region, such as The Deep in Hull, Sewerby Hall and Gardens, and the sunny Bridlington coast.
Visit the Visit Hull and East Yorkshire website
An award winning interactive CD-ROM guide to bivalve molluscs created for the Irish Sea Fisheries Board and the Sea Fish Industry Authority.
Designed to provide invaluable information to the UK and Irish shellfish industries, the easy to navigate CD has a wide-ranging content, from harvesting techniques and environmental issues to innovative marketing ideas, recipes for the consumer and unique underwater footage.
It features an Encarta-style search and question facility which allows the user to enter key words or questions and then be presented with content appropriate to their search, opening up a range of documents/images/video content within their search.
The CD-ROM was distributed worldwide and was well ackowledged in the seafishing industry.
Visit the Seafish website
Visit the Bord Iascaigh Mhara website
When Cleartech Waste Services came to Classlane with a brochure/PowerPoint file that needed sprucing up, we were only too happy to help.
Using a combination of video, graphics and interactivity, we turned around an unimaginative and drab PowerPoint presentation into an effective, visual and informative sales and marketing tool the Cleartech sales force could take on the road with them.
Presentations can be difficult things to write, design and visualise.
Classlane can help in this area using our creative design and presentation skills and make constructive suggestions for improvement to any existing brochure/Flash/Director/PowerPoint presentation.
Visit the Cleartech website