Invest in Hull
Challenge: Hull Forward look after the economic development of the Yorkshire city of Hull.
They wanted to create a film that challenged the overwhelmingly negative view of the city held by potential investors. The film had to impress, inspire and convince.
Solution: Previous media focus on Hull had been aimed at areas and subjects that potential investors would not have an interest. We realised that the city had a strong cultural heritage, some fine architecture, great people and superb sporting and leisure options. Negative perceptions were based on considerations irrelevant to potential investors so we determined to gather the views of the city’s biggest advocates and key influencers and let the voices of the great and the good – who live and believe in the city – tell the story.
While these comments make up the framework of the film it’s really the remarkable shots of the city and immediate environs that help portray the city in a way that’s never been seen before – hence the title of the film, ‘Another View’.
Result: Distributed via DVD, the internet, social networking sites and used in presentations, the film was universally praised as offering a remarkable and convincing portrayal of the true potential of Hull. It made up part of our nomination for the Royal Television Society’s ‘Best Production Company’ at their 2010 awards.
“Classlane brought a completely fresh perspective to our video output and have created a promo film of real worth which we are confident will prove attractive to our target audience”, Andrew Mowbray – Senior Business Development Manager, Hull Forward.
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Testimonials
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