Challenge: Mineral cosmetic company Lily Lolo understand the importance of social networking sites in reaching and informing their clients.
They asked us to create a series of short ‘how to’ films showing social networkers the fundaments of applying mineral make-up and its benefits.
Solution: Working closely with Lily Lolo to find a presenter, models and a suitable location that matched their branding, we filmed 6 short modules on how to achieve common looks. Everything was shot on tracks, primarily to allow the camera to better see what the presenter was doing at any given time but also to add dynamism.
In the edit we branded all of the films with the Lily Lolo logo (try saying that quick) so that they would not be ripped and rebranded by unscrupulous types once uploaded. We also brought each real-time 10-minute make over down to a more web friendly 2-ish minutes without loosing any of the essential information.
Result: Over 80,000 upload views on YouTube, significantly increased traffic to their website and the creation of their own increasing and reactive community on YouTube, Twitter and Facebook. Oh, and plenty of people applying their make up better.
“We were really impressed with Classlane – their attention to detail and organisation on our summer video shoot was commendable”, Laura Abraham, Lily Lolo.
Visit the Lily Lolo website