McCain Good Fry Guide
McCain are the world’s largest producer of frozen fries and they asked us to create a programme aimed at ensuring that their customers get the most from their products.
The company identified that customers in places like canteens and pubs could serve better fries with just a few alterations in their working practices. So, using just a studio kitchen, a presenter and lots of bags of fries we create their good fry guide.
The programme quickly and simply outlines how to cook and store more effectively and how to improve yield from the customers’ supplies. McCain were so happy with the final video that they distributed it throughout the UK and customer reports quickly came back stating that the information gleaned from the programme was, indeed, improving both service, product and profits. Job done.
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