NHS Domestic Violence
Challenge: NHS Hull required a film to introduce a new as-yet-unnamed and as-yet-undefined Domestic Violence initiative.
All that was known for sure was that the initiative would be aimed at understanding and helping, not victims of domestic violence, but the perpetrators.
The brief was to encapsulate on film the thoughts of ordinary male citizens of Hull on the underlying reasons for the city having the worst domestic violence record in the UK.
Solution: The sensitive nature of the subject matter necessitated a suitably austere location, shooting style and edit. We conducted all of the interviews (including one with a disguised domestic violence perpetrator) in strict confidence and elicited some remarkably candid and emotional insights in the psyche of Hull man.
Result: When the finished film was shown at the initiative’s launch event it provoked very strong emotional responses from all in the room. The then Health Secretary, Rt. Hon Alan Johnson MP called it, ‘Powerful… a moving and emotional film’ and Simon Hunter, a director of NHS Hull said, ‘I’ve seen the film four times now and it gets more powerful with each viewing’.
The film was shown on TV and quotes from it used by the print media and radio. It has been embedded into NHS Hull’s website, social networking sites and despite being specifically about Hull, used by domestic violence and alcohol abuse agencies operating in Birmingham and all 33 London boroughs.
Visit the Hull NHS PCT website
Visit the This Is Hull and East Riding website
Testimonials
Classlane Media’s productions always work brilliantly as a promotional tool when incorporated into websites.