Raffles Resort, Canouan
The Raffles Resort in Canouan is based on a small Caribbean island.
It’s a favourite with some of the most famous people in the world. Raffles asked us to create a film to promote them to new markets and to be used as an online marketing tool.
We decided on a relaxed tone and to very much let the environment speak for itself. The idea that both seclusion and privacy are available at the resort as well as adventure and activity: the film swells and calms accordingly and the careful use of moving cameras and colour effects leaves the viewer with a sense of warmth and calm.
The promo has proven an unprecedented on-line success with over 12,000 people viewing the film in the busy January 2009 sales period.
Visit the Raffles Hotels website
