Classlane Media - Royal Television Society Award Finalists 2008 - Best Promotion

RNLI

The RNLI are constantly creating and distributing safety awareness and training materials to fishermen, sailors and anyone with an interest in the sea.

RNLI

Despite operating an in-house video production unit, they regularly ask Classlane Media to produce training and safety videos for them. The Survive! video was developed as a training tool to encourage fishermen to survive at sea if they should have to abandon their vessel.

The programme uses a mixture of drama (shot on a real trawler in the English Channel with real fishermen in acting roles), training footage and a location-based presenter (Sarah Beeny from Channel 4’s ‘Property Ladder’) to thoroughly yet entertainingly outline all areas of sea survival.

Underwater photography, minicams and stunt work all added to constant sea-sickness to create a programme which has been distributed and viewed throughout Europe and is now recognised as essential viewing for novice and experienced sailors alike.

Visit the RNLI website

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