Zendor
Catalogue company JD Williams, based in Manchester, needed a video to accompany the launch of their new dot com company, Zendor.
While the company’s operation was very large and modern, they were housed in very old and unimpressive former mills, which did not give the right impression of an internet-based company in the 21st century. The company also wanted the video produced and ready for distribution within a 3 week timeline, that’s scripted, shot, edited and duped in 15 working days.
Within 2 days of the commission, Classlane had 2 crews on-site at the company’s offices and warehouse. Working under a single director (who was also working on the script between camera set-ups) the crews used tracks, minicams and cutting edge lighting and shooting techniques to ‘disguise’ the condition of the buildings and make even the old-fashioned operations within the company appear modern. A day of secondary shooting in shopping centres and other locations completed a frenetic 3-day shoot and, with the script approved a day later, the edit team worked in shifts to create the finished programme 2 days ahead of schedule.
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Their innovative use of music, graphics and camerawork creates films which push the boundaries of what is possible with video.