There’s More To The Moors
Throughout March and April, the Classlane film crew will be travelling around the North York Moors to capture the businesses, landscapes and people that make this area so special. The aim is to promote tourism in the region and to encourage visitors to experience the unique attractions available.
Our Stories From Around The World
Producing high quality HD content on a daily basis can be very demanding technically. Clients expect their footage to contain a ‘WOW’ factor and to be incredible using cinematic filming techniques they would expect to see on the TV or at the movies.
Upgrade Your Uploads
Here’s some stats on web video:
٭ Video currently accounts for one third of all web traffic, reaching 90% by 2013.
٭ UK web users watched 5.5 billion videos in February 2010 alone.
٭ Websites with video have a 50 times better chance of appearing on Page 1 of Google.
Neither Snow Nor Rain Nor Heat (Nor Ash)
There is an inscription on the front of the James Farley post office in New York City that says, “Neither snow nor rain nor gloom of night stays these couriers from the swift completion of their appointed rounds”. It resonated with us recently when the exploding Icelandic volcano meant that we had a three-man crew stranded in Cannes for over a week. Not because we’re comparable to the US postal service or because we suffered any particular hardship while “trapped” in a five star hotel on the ridiculously sunny French Riviera, but because the travel chaos didn’t stop us getting the job done on deadline or cause any particular disruption to everyday company business. And this got me thinking about how modern communication tools allow us to pretty much carry on regardless.
The current consensus in the TV and video industry is that Blu-Ray will be the last physical format available to consumers, the last time you’ll hold a movie in your hands. Is this the case? Probably, but with qualifications. The issue isn’t with Blu-Ray or DVD or any other format but with the way we access video now and in the future. Let me explain.
Super Speed Global Delivery
Over a weekend in the middle of September this year we set up a virtual newsroom for the start of the Clipper Round The World Yacht Race in the Yorkshire port of Hull. This involved gathering footage from two roving crews (and additional material from other crews at the event), editing the footage into short modules and uploading to a dedicated media resource website which we had set up in advance. The clips were then downloaded by broadcasters around the world for use in their news bulletins.
As you probably already know, by the end of 2012 every TV in the UK will be have to be “digital ready” otherwise its bye-bye to Eastenders, Big Brother, Loose Women, Gok’s Fashion Fix, Goldenballs and it’ll be the last you’ll ever see of Last of the Summer Wine. For some of us this is a cause for celebration but for the vast majority it means, at best, a new digi-box to ensure you can keep on watching these TV “treasures” or, at worst, a brand new TV – a big expense in testing times.
In Pod We Trust
So you may be sat there wondering what a podcast is. It’s the buzz word on everyone’s lips at the moment thanks to people such as Ricky Gervais and his phenomenally successful series of podcasts which have been downloaded more than 2 million times since their launch.
Classlane created an award winning TV ad which fulfilled our brief and has helped drive our marketing strategy forwards. Their integrated approach and forward thinking help and advice was a real boost for us. They are a professional and reliable company who have friendly and likable qualities. Thank you.