Don’t Date And Drive
July 26, 2010
Our latest viral social marketing film is now online.
The film has been made for road safety charity the TOM Foundation and is intended to educate young drivers on the dangers of driving too quickly. It takes the form of a dating advice video called ‘How To Get A Girl To Like You’ and will be distributed via social networking sites. The concept is that lovelorn teenage boys will find the film while seeking dating tips via search engines but discover the film’s true message at the end.
You can it in full above or on the links below, and it will be officially unveiled by the TOM Foundation later in the year.
Visit the TOM Foundation website
Visit the TOM Foundation YouTube site
Follow us on Twitter
